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The Alpha Generation

Generation Alpha is the demographic age group that follows Generation Z and the first to be born in the 21st century.
Researchers use the early 2010s as the first cohorts and the mid-2020s as the last birth years.
Generation Alpha represents the future and offers a perspective with which we can look forward to the next decade.

Technology Youth

Generation Alpha is defined by technological devices like smartphones and tablets, video games, driverless trains, autonomous cars and smart speakers that speak back to you. This technology has only been developed within their generation and it is all they have ever known It is also being taken up quicker than ever before. While radio took 38 years to reach 50 million users, the television took 13 the iPod just four, the internet three, Facebook just one and the Pokémon Go phenomenon took just 19 days. Coming of age in unprecedented times of change and rapid technological dvancement, Generation Alpha is part of an unintentional global experiment where screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids. This great screen age which we are all living in has bigger impacts on the generation exposed to such screen saturation during their formative years. From shorter attention spans to the gamification of education, from increased digital literacy to impaired social formation, these times impact us all but transform those in their formative years.

Why is it important?

Generation Alpha will be the largest generation as we have a greater population than ever before. They will live for longer and will be more culturally diverse compared to the former generations. Their technology makes them the most globally connected generation ever.
They are deemed social, global and mobile as they will work, study and travel between different countries and multiple careers. It’s
important use the momentum for understanding them and adopt the teaching methods and practices in the ski industry so that ski instructors are able to engage them in the efficient way for the industry.

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